Why generate unique content for Hispanic market?

• 43 million Hispanics live in US, that is, the larger ethnic minority (14% of the nation’s total population).
• 102.6 million is the projected Hispanic population of the United States as of 1st July, 2050 (24% of total population)
• 31 million household residents age 5 and older speak Spanish at home. Spanish speakers constitute a ratio of more than 1-in-10 U.S. household residents.
• 36 million Internet users in Latin America